Lauren Conrad - Los Angeles, United States

From the moment she hit our TV screens as the star on MTV’s ‘Laguna Beach’ and ‘The Hills’, we all knew that this girl has some style going on. Even off-screen her passion lives on, as she works as a fashion designer on her own clothing lines and bestselling author. But long before the rest of the world discovered her talent and style, Lauren Conrad’s heart was already captured by fashion. “I remember making custom dresses for my Barbie dolls when I was about ten years old,” says Lauren.


Her environment played a crucial role in becoming the style icon she is today, with her mother as key figure. “My mom has always been very fashionable so she was my first inspiration, but also living by the beach. A lot of my fashion choices are influenced by the warm weather and the California lifestyle,” she explains. Which makes it possible for the fashionista to identify with the typical Los Angeles style. “LA-style can be described as something that is casual enough to wear during the day, but nice enough to transition into night. Many people are always on the go and it is nice to be able to wear a dress with flats to go to the beach and then pair it with heels to get you to a dinner at night.”


The native Californian describes her personal style as ‘California casual’, based on how she feels and what inspires her that day. She tops her look off with her fashion essentials, a great pair of shoes and a basic black blazer. In her daily style choices you can find a mix of colour and black, designs by her favourite LA-based designer ‘Alice and Olivia’ and jeans. As she believes the last one will never be out of fashion. But for the love of fashion, she puts herself to the test from time to time. “Sometimes I wear heels that are impossible to walk in,” Lauren reveals. Apart from this fashion no-go the girl never goes wrong style-wise, so who better to give us a style tip? “Dress for your body type and wear clothes that fit. It doesn’t matter if something is the biggest trend, if it doesn’t look good on you then it isn’t worth wearing.”


As her mother as one of her major style influences, it was also at home that Lauren first felt like a fashionista. “When I wore my moms high heels around the house, I knew fashion was my destiny.” This resulted in amazing fashion moments throughout the years, including designing a dress for the Emmy Awards as ultimate highlight. Lauren admits that she is living her dreams at the moment. And there is no doubt that she isn’t, with her newest line, Paper Crown to be out this fall. It won’t be long that she will achieve the same level of successes as her favourite persons in the industry, like designer Phillip Lim. “I love his style and designs.” While simultaneously her newest novel Sugar & Spice is doing very well. She encourages everyone to buy a copy. “It is the final in the series and it will bring the whole LA Candy saga full circle,” she recommends. Lauren has proven to be a multi-talented fashion girl at heart, but the true meaning of fashion to her? “A reflection of who you are and how you feel at that moment…”

Curious? Take a peek!
Lauren’s website orFollow her on Twitter!
Paper Crown



Photo 1: Henry S. Dziekan
Photo2: John Shearer
Photo 3: Ethan Miller